How could anyone say no to a brand like this? That’s what I asked myself when I had only hours to create a look and feel for a pitch project involving the Smithsonian National Air & Space Museum. One of the pieces for the pitch was an interactive tour app meant to take the place of a traditional audio tour while offering a much richer experience.



Users could choose to go with pre-planned routes based on interests or opt for more free-form exploration of the exhibits.


The Smithsonian’s National Air and Space Museum maintains the world’s largest and most significant collection of aviation and space artifacts, encompassing all aspects of human flight, as well as related works of art and archival materials. It operates two landmark facilities that, together, welcome more than eight million visitors a year, making it the most visited museum in the country. It also is home to the Center for Earth and Planetary Studies.