World Geographic Atlas: A Composite of Man’s Environment, 1953

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World Geographic Atlas: A Composite of Man’s Environment, 1953

400.00

The following description is from Modernism101.com:

Herbert Bayer [Designer/Editor]: WORLD GEOGRAPHIC ATLAS. A Composite of Mans Environment. Chicago: Container Corporation of America, 1953.  Only Edition ever produced [never commercially available]. Folio. Monkscloth stamped in gold. Gilt page edges. Rosette-patterned endpapers. 368 pp. Maps, diagrams and illustrations. Index.

11.25 x 15.75 hardcover book with 368 pages, including Table of contents, maps, charts, illustrations and an enormous (88-page) index. Illustrated throughout with color maps, renderings, free drawings, photography & montage.  This book is a triumph of the Bauhaus ideology of clarity put into practice. It is also a high point of American book design and production, from the rosette-inspired endpaper designs to the incredible ten-color printing throughout (CMYK plus custom spot blues, reds and others).

Bayer supervised a team of three designers (Martin Rosenzweig, Henry Gardiner and Masato Nakagawa) over a five-year period in order to produce this volume for the CCA's 25th anniversary in 1953. CCA Chairman Walter Paepcke wanted Bayer to produce an atlas that reflected the new geopolitical realities of post-WWII life. In order to achieve this lofty goal, Bayer travelled throughout Europe searching out suitable maps and data, producing a re-examination of the classic atlas with Bauhaus clarity and concision. Jan Van Der Mack noted Bayers "fascination with the shape of the earth resulted in an extensive use of pictorial and diagrammatic representations in the section of geomorphology" (Cohen p.237).

You can see more of this book by watching this video created and published by Nate Burgos of Design Feast.

This is an amazing volume executed with meticulous detail long before the widespread use of computers in graphic design. Overall, the volume is in very good condition. The monks cloth cover is in very good condition but there is a noticeable crease in the spine near the top of the book. The slipcase corners and edges show wear and there are a few scuffs and scratches on front and back. Additional photos can be shared on request.

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