In 2013, Motorola introduced the Moto X, a phone you could personalize with hundreds of different color combinations. I worked with a talented team of creatives, developers and product designers to create Moto Match, an interactive digital experience that uses color recognition to suggest a phone to match your outfit. It turned out to be a perfect match for New York Fashion Week.
Best In Category: Advertising, 2014 New York Design Awards
Creative Directors: Susan Easton/Ali Madad
Art Direction and Design: Shane Bzdok/Chun Kong
Designers: Elena Fridman/Grant Nichol
Information Architect: Kristin Landgraf
Writers: Tannen Campbell/Cameron Cooper
Technology: Orlando Santos/Vasan Sundar