In the fall of 2015, I was asked to name and brand the Razorfish Global Creative Summit. The brief mentioned this year’s theme was focused on the culture of startups. With only a few days to get a first round presentation together, I had to move quickly. After some research and sketching, I landed on the name, “Proto;” a prefix that by definition means, ‘first’ or ‘precursor’ — and also a word that inherently has some nice geometry to work with.
You can view additional images on the Proto project page.